5 Landing Page Types To Test

Your ad's click-through rate is through the roof, but people aren’t converting.

Which means it's time to examine your landing pages.

We’ve all been there.

You’re intrigued by an ad, click through, but the page you end up on is a mess. No product,

The ad promised one thing. The LP shows another.

So you know what happens next? EXIT.

Today we’ll dive into the 5 types of landing pages you should test to get the most out of your ads.

1. Free Gift with Purchase

The majority of the page is built around selling the free gift with purchase.

You’re there to buy a wallet, but Ridge convinces you that you need a free gift more.

Now, the only thing between you and your free Air Tag is buying a Ridge wallet.

With the bonus of a free gift with purchase, the full-price product is an easier sell - without cheapening your products value with a discount.

2. Advertorials

This works really well when white-listing with third-party social accounts.

Aka, running your ads under someone else's profile.

For top-of-funnel traffic, this is a great way to do category and product education first.

3. Listicles

A listicle is the type of landing page that shows information in a list format, like “5 reasons why…”

So you are educating the readers while subtly guiding them toward purchasing your products.

The best thing about this JRB listicle is the page content matches the ad creatives.

So users get reinforced with the same creative from the ad, onto the page, which builds confidence towards a purchase decision.

4. Quiz Funnels

Next is a quiz funnel.

According to Cody from JRB, a quiz proved to not only increase the AOV (average order value)and CVR (conversion rate) but it was also a useful lead magnet.

If a product has a longer consideration period, do this:

• Capture zero-party data

• Grow your email list

• Segment and personalize based on zero-party data

Which is where quiz funnels come into play.

By asking questions to learn about specific attributes of a customer, you can write email and SMS sequences that speak to their unique needs versus blasting them with generic promo campaigns.
is a quiz funnel.

According to Cody from JRB, a quiz proved to not only increase the AOV and CVR but is also a lead magnet.

If a product has a longer consideration period, do this:

• Capture zero-party data

• Grow your email list

• Segment and personalize based on zero-party data

The key to this - quiz funnels.

5. Custom Landing Pages - Trojan Horse

Per the name, this is the type of landing page that looks like a normal home page on the outside but is customized with conversion-optimized features on the inside.

The main distinction being: you can only click in one direction.

Looking at Cloud Water’s Landing Pages, there are 5 key components to pay attention to:

1. A navigation (shop now) that links to a section of the landing page instead of to another page.
2. A hero banner that makes the page look like a usual home page but with direct-response content (value proposition, benefits, reviews).
3. Social proof through press mentions & UGC.
4. Answer customers’ questions & objections.
5. A funnel destination.

The key is that all clicks lead to the same destination.

Cloud Water killed it by moving its PDP (product description page) to the landing page.

Users simply scroll up and down the page for more info, and when they are ready to buy, they can add to cart directly from this section of the page.

So to recap, if you’re running ads you want to test these 5 types of LPs:

1. Free gift with purchase.
2. Advertorials.
3. Listicles.
4. Quiz funnels.
5. Customized landing pages.